Illuminating Murabba Palace: A Collaboration of Creativity and Precision

At Industrial Projection, we’re proud to have partnered with the talented team at Visual Edge Media for Noor Riyadh 2024, Saudi Arabia’s extraordinary festival of light. This prestigious event transforms Riyadh into a vibrant canvas of artistic expression, and we were thrilled to contribute not one but two standout projection mapping installations.

One of the highlights was our projection on the iconic Murabba Palace, a project that epitomized collaboration, technical innovation, and cultural artistry.

Bringing Art to Life with Ali AlRuzaizah

The centerpiece of our work was an adaptation of the recent masterpiece A Part of a Human Life by Saudi artist Ali AlRuzaizah. Collaborating with Ali and Visual Edge Media’s Creative Director, Rob Currie, we transformed his intricate artwork into a dynamic digital narrative. The digital recreation captures the diverse range of emotions from the original artwork, inviting personal reflection on the rich tapestry of life. Every animation respected the essence of Ali’s original vision, blending the traditional with the modern in a way that captivated audiences.

Behind the Scenes: Precision and Teamwork

For this ambitious project, Industrial Projection played a key role in:

• Developing the technical design specifications to meet the project’s unique challenges.

• Producing comprehensive project documentation to ensure seamless execution.

• Sourcing and coordinating suppliers to deliver the highest quality equipment and expertise.

• Managing project costings to align with budget requirements.

• Overseeing overall project coordination and management to maintain our rigorous standards.

It was an honour to work alongside trusted technical partners, Creative Technology Middle East, whose contributions ensured exceptional precision and quality.

Celebrating Collaboration

Our involvement in Noor Riyadh would not have been possible without the vision and trust of PICO Riyadh. The synergy between our teams in the UK and the Middle East was truly inspiring. This project was a testament to what can be achieved when creative and technical forces unite.

A Festival Like No Other

Running from 28th November to 14th December, Noor Riyadh 2024 illuminates not just the city’s skyline but also its rich cultural heritage. To see Murabba Palace, a site steeped in history, transformed into a beacon of modern art and technology, was nothing short of magical.

Thank You

To everyone who played a part in this unforgettable journey—our partners, suppliers, and teams—thank you for your dedication and brilliance. The glowing feedback from audiences and stakeholders alike has made this an incredibly rewarding experience.

We are honoured to contribute to the Noor Riyadh festival, and we look forward to continuing to push the boundaries of what’s possible in the world of projection mapping.

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